Dog Day Afternoon (“Dog Day Afternoon,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, communicate with us, create a customer account, or use our pet care services. Information We Collect
We may collect information that you voluntarily provide to us, including: Name
Address
Email address
Telephone or mobile phone number
Emergency contact information
Information about your pet(s), including health, vaccination, behavior, feeding, medication, and care information
Reservation and service information
Communications you send to us
Documents, photographs, vaccination records, or other information you choose to provide
Payment and transaction information
We may also automatically collect certain information when you use our website or online services, such as your IP address, browser type, device information, referring website, pages visited, and general website usage information. This information may be collected through cookies, analytics services, and similar technologies. How We Use Your Information
We may use the information we collect to: Provide and manage daycare, boarding, training, and other pet care services;
Create and maintain customer and pet records;
Process reservation and appointment requests;
Communicate with you about reservations, services, your pet, or your account;
Provide pet care updates, report cards, reminders, receipts, and other service-related communications;
Respond to questions and customer service requests;
Process payments and maintain transaction records;
Administer customer agreements and service requirements;
Maintain the safety and security of pets, customers, employees, and our facility;
Send marketing or promotional communications when permitted and when appropriate consent has been provided;
Operate, maintain, analyze, and improve our website and services;
Prevent fraud, misuse, or security incidents; and
Comply with applicable legal and regulatory requirements.
Gingr and Customer Accounts
Dog Day Afternoon uses Gingr, a third-party pet care business management platform, to help manage customer accounts, pet information, reservations, communications, agreements, report cards, service records, and other aspects of our operations.

Information you provide through our Gingr customer portal or that we enter into Gingr in connection with your pet’s care may be stored and processed through Gingr and its service providers.

When using the customer portal or other Gingr-powered features, information may also be subject to Gingr’s applicable privacy and security practices. Payment Information
Dog Day Afternoon uses CardConnect, a third-party payment processing provider, to process credit and debit card transactions.

When you provide payment card information for our services, your payment information is processed through CardConnect’s payment processing systems. Dog Day Afternoon does not directly store complete credit or debit card numbers on our website.

CardConnect may collect and process payment and transaction information as necessary to authorize and process payments, prevent fraud, maintain transaction records, and provide payment-related services. Information processed by CardConnect is also subject to CardConnect’s applicable privacy and security practices.

Dog Day Afternoon may retain limited transaction information, such as transaction amount, payment status, date, and other information necessary for customer service, accounting, and business records. Email Communications
If you provide your email address, we may use it to communicate with you regarding your account, reservations, services, your pet, important business information, or other service-related matters.

We may also send promotional or marketing emails when permitted by law. You may unsubscribe from promotional email communications using the unsubscribe instructions provided in those messages.

Opting out of promotional email does not prevent us from sending communications that are necessary or directly related to your reservations, account, pet care, or services. Text Messaging and SMS
If you provide your mobile phone number and opt in to receive text messages from Dog Day Afternoon, we may send you SMS messages related to our services.

Depending on the communication preferences you select, messages may include reservation and appointment confirmations and reminders, pet care updates, report cards, account notifications, customer service communications, receipts, service-related notifications, and promotional or marketing communications.

Message frequency may vary. Message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchasing goods or services from Dog Day Afternoon.

Dog Day Afternoon uses Gingr and its messaging provider, Twilio, to facilitate SMS communications.

You may opt out of SMS communications at any time by replying STOP. Supported opt-out commands may also include STOPALL, UNSUBSCRIBE, CANCEL, QUIT, or END. To resume receiving messages after opting out, you may reply START or UNSTOP.

Your mobile phone number and text messaging consent are treated separately from other personal information we may share with service providers.

Text messaging originator opt-in data and consent will not be shared, sold, rented, or transferred to any third parties or affiliates for their marketing or promotional purposes.

The categories of information sharing described elsewhere in this Privacy Policy exclude text messaging originator opt-in data and consent. SMS opt-in data and consent will not be shared with third parties. Cookies and Website Analytics
Our website may use cookies and similar technologies to operate website features, understand how visitors use our website, measure website performance, and improve the user experience.

Third-party services integrated into our website may also use cookies or similar technologies according to their own privacy practices.

Most web browsers allow you to control or disable cookies through browser settings. Disabling certain cookies may affect the functionality of portions of our website. How We Share Information
Dog Day Afternoon does not sell your personal information.

We may disclose personal information when reasonably necessary to trusted companies that provide services on our behalf, such as customer management, reservation management, payment processing, website hosting, analytics, email delivery, business software, or other operational services.

These providers may access information only as reasonably necessary to perform services on our behalf and are subject to their own contractual, privacy, and security obligations.

We may also disclose information when we reasonably believe disclosure is necessary to: Comply with applicable law or a valid legal request;
Protect or enforce our rights or property;
Prevent or investigate fraud, misuse, or security incidents;
Protect the safety of our customers, employees, visitors, or others; or
Protect the health, safety, or welfare of animals in our care.
The sharing described in this section does not include text messaging originator opt-in data or consent. SMS opt-in data and consent will not be shared with third parties. Data Security
We take reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Third-party providers used in connection with our operations may maintain their own security measures for information processed through their systems.

However, no website, electronic communication, payment system, or method of electronic storage can be guaranteed to be completely secure. Data Retention
We may retain personal information for as long as reasonably necessary to provide our services, maintain appropriate customer and pet care records, fulfill our business and legal obligations, resolve disputes, enforce agreements, and maintain financial and transaction records.

Retention periods may vary depending on the type of information and the purpose for which it was collected. Your Choices
You may contact us to request that we update or correct certain personal information we maintain about you.

You may manage certain account and communication preferences through the Gingr customer portal when those options are available.

You may unsubscribe from promotional email communications using the unsubscribe instructions contained in those messages.

You may withdraw consent to SMS communications by replying STOP to a text message from us.

Certain information may need to be retained when required for legitimate business, financial, safety, contractual, or legal purposes. Children’s Privacy
Our website and services are intended for adults arranging services for their pets and are not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our website. Third-Party Websites and Services
Our website and customer communications may contain links to websites or services operated by third parties.

Dog Day Afternoon is not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review the applicable privacy policies of third-party services before providing personal information to them. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, third-party providers, or applicable requirements.

When changes are made, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically. Contact Us
If you have questions about this Privacy Policy or how Dog Day Afternoon handles your personal information, please contact us: Dog Day Afternoon
1015 Sligh Blvd.
Orlando, FL 32806 Phone: (407) 835-9200
Email: info@dogdayafternoon.net

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